About
North Carolina Asian Americans Together (NCAAT) and NCAAT in Action are organizations building power for a more inclusive democracy built by drawing on the strength of diverse traditions, common values and community togetherness. They envision a socially conscious and informed society that integrates greater participation and representation by Asian Americans. They believe that for such a society to exist we must work within a cross-racial, cross-ethnic framework focused on grassroots power and solidarity.
Objective
A series of printed mailers and infographics for the 2022 elections to raise voter engagement within the Asian American community.
The challenge NCAAT and NCAAT in Action presented was to against the grain of what traditional political mail looks like. We focused on vibrant colors and a whimsical design that prioritized diverse representation of Asian Americans not typically seen. Working with two organizations meant ensuring that the branding and messaging of each was accurate, and highly tailored to deliver eye-catching results.
