POLITICAL MAILERS

About

North Carolina Asian Americans Together (NCAAT) and NCAAT in Action are organizations building power for a more inclusive democracy built by drawing on the strength of diverse traditions, common values and community togetherness. They envision a socially conscious and informed society that integrates greater participation and representation by Asian Americans. They believe that for such a society to exist we must work within a cross-racial, cross-ethnic framework focused on grassroots power and solidarity.

Objective

A series of printed mailers and infographics for the 2022 elections to raise voter engagement within the Asian American community.

The challenge NCAAT and NCAAT in Action presented was to against the grain of what traditional political mail looks like. We focused on vibrant colors and a whimsical design that prioritized diverse representation of Asian Americans not typically seen. Working with two organizations meant ensuring that the branding and messaging of each was accurate, and highly tailored to deliver eye-catching results.

Design Skills

• Marketing

• Graphic Design

• Print

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HelloPaint

MISSION

HelloPaint, iScribble + malmal.io 2.0, connects the world's digital artists through a universal drawing platform and the ability to effortlessly collaborate together.

At its heart, HelloPaint is a platform that combines a powerful drawing software with community where digital artists from around the world can create alongside each other simultaneously, drawing on the same canvas. 

You can even think of HelloPaint like the “Google-Docs” for artists.

With new features, contests, tools, and tutorials, HelloPaint provides a space to explore digital painting while meeting new friends and building community.

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HISTORY

TWELVE YEARS AGO…

Téa stumbled upon iScribble as a young artist exploring the digital art scene. As a teen, iScribble became her community, where she spent hundreds of hours online learning from other artists and collaborating on artwork. After news of iScribble's closing in 2018 due to outdated tech, she acquired the platform with the mission to bring back collaborative drawing to the online art community she loves so much.

SUCCESSFUL SUPPORT

After recruiting a technical cofounder, reviving the community, preserving over 100,000+ digital artworks from as early as 2006, and rebranding iScribble into HelloPaint, the successor of iScribble and malmal, Blumer led a marketing campaign in winter of 2020 to kickstarter HelloPaint.

SKILLS

DESIGN

• Branding

• Marketing

• Visual Identity

• UI/UX Design

• Graphic Design

• Digital

INTERPERSONAL + CHARACTER

• Leadership + Initiative

• Project Management

• Communication + Conflict Resolution

• Community Building

• Collaboration

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DÉJÀ VU

About

A2W is an educational event where students gain experience by coordinating and producing an annual fashion show. Young designers are challenged to imagine, create, and inspire by expressing their point of view through wearable art. A2W attracts approximately 1,000 attendees in addition to encouraging participation by engaging the student body, the Raleigh community, and the broader design industry.

VISION

A2W’s vision is to challenge our audience and designers to question the boundaries and conventional definitions of “fashion." We seek to explore new fashion ground and create new design pathways by encouraging our designers to blend their technical skill with innovative technology.

SKILLS

DESIGN

• Branding

• Marketing

• Visual Identity

• Graphic Design

• Illustration

• Print & Digital

INTERPERSONAL + CHARACTER

• Entrepreneurship

• Leadership

• Project Management

• Public Speaking

“FASHION” AS DEFINED BY A2W

A product or sculptural piece that interacts with the body and serves as either a cultural artifact, an artistic expression, a reflector of society, outward illustration of a person’s identity (including but not limited to social class, religion, and ethnicity), starter of revolutions, economic building block, basic human need, or body covering.

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BEYOND CURIE

VISION

— Beyond Curie is a design project that highlights badass women in science, technology, engineering + mathematics.

Inspired by and created in partnership with Amanda Phingbodhipakkiya my team at Laber Labs published an augmented reality app bringing the poster series to life for its exhibition at The North Carolina Museum of Natural Sciences. By using the Beyond Curie augmented reality app, museum visitors could see beautiful 3-D animations hidden inside some of the portraits.

Our augmented reality animations can be seen using a free mobile app called "Beyond Curie" available on Google Play and the App Store.

Design Skills

• Data Visualization

• Augmented Reality

• UI/UX Design

• Visual Identity

• Marketing

• Graphic Design

• Print & Digital

To enrich our partnership beyond our augmented reality app, we created an additional series of posters celebrating women in STEM from North Carolina State University. We researched, designed, and iterated upon visual posters embodying the style of Phingbodhipakkiya’s work.